Total Quality Management (TQM) emphasizes what kind of organization focus?

Total Quality Management (TQM) emphasizes a customer-focused approach as its core principle. This focus on the customer means that organizations adopting TQM strive to meet or exceed customer expectations in every aspect of their operation. It involves continuously seeking customer feedback, understanding their needs, and integrating those insights into the products and services offered. By prioritizing customer satisfaction, organizations can enhance loyalty, improve their reputation, and ultimately drive business success.

While other options mention price, product, or technology focus, they do not align with the primary goal of TQM, which is to create value for the customer. A customer-focused approach takes precedence over merely being price-driven (which emphasizes costs), product-driven (which concentrates on the features of the product without considering user experience), or tech-focused (which prioritizes technological advancement over customer outcomes). In TQM, the ultimate aim is to foster a culture that promotes quality in all processes, with the customer at the heart of these initiatives.