Which major pitfall of group decision making involves continuing a course of action even when it might be failing?

The concept of escalation of commitment refers to the tendency of individuals or groups to continue investing in a decision or action despite evidence that it may not be yielding the desired results. This phenomenon often occurs because of the emotional investments made, such as time, resources, and effort, leading decision-makers to justify their past actions even when faced with negative outcomes.

In group decision-making contexts, this pitfall can manifest as teams or organizations persistently backing a failing project or strategy instead of reassessing their options. This can lead to a cycle where additional resources are thrown at a problem in hopes of turning it around, rather than cutting losses and pivoting towards more effective solutions. Understanding this pitfall is crucial as it can significantly impact an organization's efficiency and ability to adapt to changing circumstances.